Top marketing buzzwords and their meanings

Has it ever happened to you when your marketing friends were talking about something & you quite didn’t understand what they were talking about? So here you go. Below are a few of those startup jargons & explanation of what they mean.

Marketing Site:

A marketing site is more than just a representation of your business image and brand identity: it’s the platform that lets you build your credibility as you connect with your customers by informing, guiding and engaging them through your offers and services. A well-designed marketing site speaks to their clients by telling them all about who they are, what they have done so far, and why you should choose them. Once it gets launched, it will transform your business digitally, giving it a permanent and fast-paced site where you can easily drive traffic, i.e. customers and carry out all processes of customer servicing and sales online.

Landing Page:

The landing page of a website is where all the action takes place. The page is designed specifically to serve a particular purpose, which is usually converting the visitors of a website into leads. They can be directed through social media networks like Facebook, company blogs, emails, or any other platform to reach out to potential customers. When we design your landing pages, we make sure that the visitors who have landed there are instantly driven to click the call-to-action, which can be anything from “download now” or “get in touch with us” or “submit” a particular form or query to the company.

UX Design:

UX Design sums up all the sketching, processing and executing of a platform built to provide the customer with an easy-to-access and pleasing experience once they interact with the site. For us UX designers, our customers are our first and foremost priority, and often our designs are created to suit the needs and wants of the target groups. We take extra measures to ensure optimized usability that matches with the customer’s expectations and makes their presence feel welcomed.

Technical Architecture:

While the information architecture of a website refers to the planning and placing of the sections and subsections of it, the technical architect is the one who outlines the implementation of each of the applications as per the technological requirements behind it. We take into account the hardware that will be used for its access, the software that will be used to develop it, and understand which communication protocol will be the most compatible with the network or system being used.

Onsite SEO Optimized:

The sole intention behind any SEO practice is to make search engines like Google love you enough to allow your site to crawl up on the first page of the relevant search results, and Google is not very easy to please! While optimizing a site, one needs to remember that it is the content that matters the most. The content in question should have the perfect balance of the quantity and quality of appropriate keywords along with apt coding and meta data application as the background work. The nature of performance of your website in terms of speed and efficiency, and the user experience you provide also matter greatly when we try to make the search engines be aware of your web presence.

Business Automation:

It is almost evident that automating one’s business equates the reduction of costs, less manual actions and minimal time consumption. What is more, with an automated service, both you and the client will be constantly updated about all processes taking place via email notifications, starting from signing up till a sale is executed. We make your business easier to moderate in every step of interaction, service and delivery online, while the customers also find themselves easily accommodating with engagement, offers and purchases they make.

Usability Testing:

The usability testing of a website surmises how useful and easy-to-access it is. If it only works well on certain browsers with highly developed settings while failing to serve other customers using the less advanced ones, it definitely needs optimizing. Similarly, the website should also be designed responsively to satisfy users accessing from any device and validate the management of its contents. We understand the importance of having a structured framework for your brand image for your users to rely on, and we make sure that there are no site errors, broken links, grammatical mistakes, and disorganized layouts of any section.

Web Maintenance:

Technology is all about constant updating and is often an issue that needs addressing post the completion of an assignment, especially in the case of website designing. Links might get broken, the speed needs checking, and updates in the software will need to be acted upon to make the site more secure. A change in the content, regarding any announcements the company wishes to share, the launch of a new product, or news about an existing one will also need updating. With time, companies will want to improve on their features, such as adding separate sections for videos, blogs, or links to a new social media presence they made later on. Our clients are always welcome to hire us on hourly basis if they wish to be served with any such maintaining services, even after we hand over the entire project.

Content Creation:

A project is only considered successful when it is equipped and presented with appropriate content – whether it is the text, photos, videos, or graphic designs – and we make the necessary arrangements by creating the right content for your site. You only have to tell us what you need, where you would like it to be placed, and who is it targeted for, and it will all be constructed, edited and posted within the promised time.

Assessment and Analysis:

The assessing and analyzing of a company’s current standing is extremely important before a new strategy is designed. A thorough study is made on your existing website, marketing plans, budget concerns, annual success rates and so on, and a new scheme to erase all the previous errors, make the necessary amendments where applicable and enhance the plus points is then outlined. By doing so, we can present our clients with methodical and clear approach on how they could improve and optimize their business strategies, and then come up with a conclusive solution.

Branding Strategy:

A company’s branding journey is not only limited to developing its identity with its logo, colour themes and slogans. The brand strategy is aligned with the company goals on how they plan on communicating their products and services to their consumers, and what sets them apart from the rest of their competitors. A consistent and successful brand strategy that tells its customers stories will lead to brand equity. While building on your strategy, we first understand who you are, what you are promising, and how you want your brand to be personified before we start working accordingly on your contents, places of advertisement and distribution channels to drive it to sales.

Multi-platform User Interface Design:

The UI design of a site focuses on maximizing the user experience by placing the UI elements in the efficient and easy-to-use manner. It is extremely important for UI designers to realize that the responsive layout of the designs should be set to accommodate the capabilities and limitations of each of the devices separately and be equally comprehensive for the users to complete their tasks.

Web App UI Design:

With our web application design, we provide the users with an interactive system focusing on the with functional tools that can be used to perform meaningful tasks that contribute in the productivity of their businesses.

Phone App UI Design:

When it comes to phone apps, we concentrate on their usability and appeal. As the screen size is smaller, the interaction is via touch, and the speed is relatively slower, its UI therefore also includes making it suitable for thumb navigation and limited features.

Software UI Design:

The UI design of a software depends on what it is based on – the graphics, the audio/video or text – and the amount of information that is intended for the target users to access and utilize with ease.

Wearable UI Design:

As wearable devices allow minimal space for monitoring, our UI designing model involves focusing on the message delivery which can notified as display messages or alarms depending on its level of urgency.

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